If you are an aspiring influencer, your LinkedIn page is vital to your success. Your page should be as unique and eye-catching as possible to stand out from the competition and draw in more followers. A great way to accomplish this is by creating influential blogs that people will want to read and share. However, creating such content can be challenging.
To help you get started, here are 10 assumptions for influential blogs for your LinkedIn page that can help shape an engaging post.
The assumption of precision
Precision is a statistical concept that measures the exactness of a value. In blogging, precision refers to conveying your message to your audience accurately. When writing for your LinkedIn page, it is important to assume that your readers are highly intelligent and have keen attention to detail.
As such, you should be as precise as possible in your writing. It means using clear and concise language and avoiding ambiguity wherever possible. By making assumptions about the precision of your readers, you can ensure that your blog posts will be highly effective in communicating your message.
The assumption of a global audience
Assuming that your LinkedIn page has influence is a risky proposition. The assumption of a global audience can be deadly to your blog’s success. Why? Because you can’t please everyone and, more importantly, you shouldn’t try.
You’ll never be able to write content that appeals to everyone in the world, and, as a result, you’ll end up writing bland, uninteresting content that appeals to only some. Stick to writing for your target audience – the people most likely to care about what you have to say – and you’ll be much more successful.
The assumption of objectivity
Assuming objectivity is a key part of blogging and being an influential blogger. It’s important to remember that everyone has their own opinion, so it’s best to blog from a place of neutrality. It doesn’t mean your blog posts must be boring – you can still be creative and interesting while adhering to this standard. Assume that your readers are intelligent and that they will appreciate your objective approach.
The assumption of immediacy
Assuming immediacy is a key assumption for successful blogging. Your blog posts must be timely and relevant to your audience. It also means that you must be responsive to comments and questions left by readers. If you can’t keep up with the demand, then you’re likely to see a decline in traffic and engagement.
The assumption of permanence
Assuming that your blog will remain popular and influential is a huge mistake. While it’s true that some blogs manage to maintain a consistent level of popularity, most bloggers will experience ups and downs in their careers. If you’re relying on your blog to remain popular indefinitely, you’re setting yourself up for disappointment.
It’s important to remember that blogging is a marathon, not a sprint. Most successful bloggers have been at it for years, and they’ve experienced their fair share of highs and lows. The key is to keep plugging away even when things aren’t going your way.
If you’re worried that your blog’s popularity might one day fizzle out, don’t be. Just focus on creating quality content and promoting your blog in the right places. Over time, you’ll build a loyal following for life.
The assumption of interactivity
Assuming that your LinkedIn profile is set to “public” and anyone can view it, potential employers, clients, and colleagues will be able to see your blog posts. If you’re sharing insightful and valuable content, this can help you establish yourself as a thought leader in your industry. However, churning out low-quality content or self-promotional pieces could reflect poorly on you and damage your professional reputation.
When writing blog posts, it’s important to consider the assumptions people make when they read them. Here are key assumptions people are likely to make when they come across your LinkedIn blog posts:
- The assumption of interactivity: People will assume that they can interact with you on some level if they read your blog post. If you’re not actively responding to comments or engaging with readers, they’ll likely lose interest quickly. Make sure you’re available to answer questions and engage in discussion if you want people to stick around.
- The assumption of quality: As we mentioned before, people will assume that your blog posts reflect your overall quality as a professional. If you’re putting out subpar content, this will reflect poorly on you and could damage your reputation. Make sure each piece is well-written and informative to gain credibility.
The assumption of ubiquity
Assuming that your target audience is ubiquitous is a dangerous assumption regarding your LinkedIn page. Just because you are active on LinkedIn, doesn’t mean that everyone in your target market is. Most people in your target market probably need to be aware of LinkedIn and use it regularly.
It is why it’s so important to have a plan for how you’re going to reach your target audience on LinkedIn. Posting relevant and interesting content to them is a good start, but you also need to ensure that you’re promoting your content in the right places. Participating in relevant groups will help you get content exposure and grow your LinkedIn following.
The assumption of multimodality
Assuming that your LinkedIn page is for business purposes, a few key assumptions will make it more influential.
- First and foremost, you should assume that people will be accessing your content from multiple devices. It means your content must be optimized for mobile viewing and easy to consume on the go.
- Secondly, assume that people will have different levels of interest in your content. To keep them engaged, you should provide a mix of content types (e.g., text, images, video).
- Finally, it would help if you assumed that people want to share your content with their network. Make sure to include social sharing buttons on each piece of content so they can easily do so. By adhering to these assumptions, you can ensure that your LinkedIn page is as influential as possible.
The assumption that all blogs are personal
It’s a common assumption that all blogs are personal—after all, the word “blog” is derived from the word “weblog.” However, this assumption couldn’t be further from the truth. There are various types of blogs, each with its own purpose and audience.
For example, corporate blogs are designed to promote a company’s products or services, while personal blogs are typically used to share one’s thoughts and experiences. Some niche blogs focus on a specific topic or industry, which can be an excellent source of information for LinkedIn users.
When choosing which blogs to follow on LinkedIn, it’s important to consider the blog’s purpose and how it can benefit you. For example, following a niche blog would be a good choice if you’re looking for insights into a particular industry. On the other hand, following a personal blog might be the better option if you’re looking for interesting content to read in your spare time.
That the blog is the only medium
Assuming that your blog is the only medium through which you communicate with your audience is a dangerous proposition. All your eggs are in one basket. What if something happens to your blog? What if it gets hacked? What if you accidentally delete all your content?
A million things could go wrong, and if you’re relying on your blog as your sole means of communication, you’re setting yourself up for failure. Diversify your channels and make sure you have a backup plan for everything.
Live events on LinkedIn
Live events are a great way to build your brand and connect with your audience on LinkedIn. Hosting or attending live events can create valuable connections with potential customers and clients, raise awareness for your business, and establish yourself as an expert in your field.
Keep in mind that LinkedIn is a professional network when planning live events. Your events should be relevant to your industry and target audience. For example, if you’re a B2B company targeting small businesses, consider hosting a webinar or panel discussion on relevant topics, such as marketing tips for small businesses. Alternatively, if you’re a B2C company targeting consumers, you might host an event at a trade show or launch party for a new product.
No matter what event you host or attend, make sure to promote it on your LinkedIn Company Page and personal profile. You can create event-sponsored updates to reach even more people with your message. When promoting your event, include all the relevant details (date, time, location, etc.) so interested individuals can easily find it and RSVP.
